Whether you’re new to audience data or a power-user, this intensive workshop can help you understand how to leverage your station’s data for deeper audience connections and revenue growth. In this four-hour workshop, we’ll cover Nielsen’s measurement methodologies, the RRC’s relationship with Nielsen and our role as your partner, key data points and what they really mean, and the myriad ways you can use your data to better understand your listeners and increase revenue. RRC’s team will guide you through the information and will be available to meet with you throughout the conference to discuss your station’s needs.
The workshop takes place Monday, August 25 from Noon to 4:00 pm. Cost is $100 per person for PMCC members and $200 for non-members.