Whether you’re new to audience data or a power-user, this intensive workshop can help you understand how to leverage your station’s data for deeper audience connections and revenue growth. In this four-hour workshop, we’ll cover Nielsen’s measurement methodologies, the RRC’s relationship with Nielsen and our role as your partner, key data points and what they really mean, and the myriad ways you can use your data to better understand your listeners and increase revenue. RRC’s team will guide you through the information and will be available to meet with you throughout the conference to discuss your station’s needs. 

The workshop takes place Monday, August 25 from Noon to 4:00 pm. Cost is $100 per person for PMCC members and $200 for non-members. 

The PD Workshop offers training in many of the most important aspects of successfully programming a public radio station. This essential resource has trained hundreds of people over the years, and we are thrilled to bring it back in 2025. Participants in the PD Workshop build a peer support network as they go through this course and people who attended in the past have stayed in touch with their classmates throughout their careers. This class is best for early career radio programmers, programmers who have moved into larger markets or into oversight positions and content leaders who are charged with managing a broadcast channel. The curriculum is geared toward news/talk and classical formats and attendees will learn about key aspects of successful broadcast programming, including effective on-air promotion, building a strong program schedule, airchecking and on-air fundraising, with the goal of improved performance. 

Attendees and trainers will meet for an informal gathering on the evening of Saturday, August 24. The workshop runs on Sunday, August 24 from 8:30 am to 4:30 pm and Monday, August 25 from 8:30 am to Noon. Cost is $400 per person for PMCC members and $550 for non-members and includes two breakfasts and one lunch.