Members

Events & Workshops

PMCC offers a series of intensive workshops for a variety of skill levels that will help you and your content teams to deliver the very best public service to audiences. PMCC also provides virtual learning opportunities and convenings that make it easy and cost-effective for you to get the training you need.

Upcoming Events

PMCC Music Summit

The PMCC Music Summit is a two-day in-person gathering for public radio music stations of all formats, November 14 and 15 in Austin, Texas, produced in partnership with KMFA, who is hosting our event at their space, KUTX and the noncomMUSIC Alliance. The sessions will feature discussions and presentations designed to help you understand, grow and serve music audiences at a challenging time for all broadcasters. The agenda highlights some of the most important topics for noncommercial music stations today, such as new developments in music rights, audience insights on music consumers, cultivating digital audiences and establishing our role in the local music ecosystem. We’re also planning hands-on training for stations that use Music Master, small group discussions, live performances, and lots of time for music content leaders, programmers and producers to come together and discuss the issues that are unique to the sector.

The PMCC Music Summit kicks off on Wednesday evening, November 13 with a welcome reception hosted by KMFA and KUTX. The sessions and trainings will take place on Thursday, November 14 and Friday, November 15. Here is a full schedule and descriptions of the sessions.

Registration for the PMCC Music Summit is open until November 1, 2024 and we look forward to seeing you in Austin this fall.

Special thanks to our sponsors NoteWorthy – WDAV Classical Public Radio, New Media Productions, and NPR Distribution.

Click to view detailed event information

Audience Development Summit

PMCC and our colleagues at Greater Public team up every year for the Audience Development Summit, a unique virtual convening intended to help public media organizations engage with and serve new audiences. We bring together the CEO/GM and senior leadership in content, development and marketing to address the urgent need for audience development in our industry. Our 2024 summit took place February 6 and 7 and almost 100 stations participated. We are planning the next virtual event for February of 2025. Watch this space for announcements about the next virtual Audience Development Summit.  

Digital Content Workshop

The Digital Content Workshop is designed to help your organization serve significant audiences on digital platforms. This is a group workshop for cross-functional teams in content, digital and marketing who hold authority for digital content decisions. Experienced trainers Tamar Charney and Briana O’Higgins lead you through the curriculum and follow up afterwards to help you implement everything your team has learned. The 2024 workshop is being rescheduled for January of 2025 with registration opening in October. The cost is $3,000 for PMCC member organizations and $3,500 for non-members for a team of FIVE people. Watch this space for announcements about dates and registration.

Go back and watch educational webinars you may have missed on a variety of topics, from audience research presentations to training sessions on how to coach talent. Find our webinar archive below.

Upcoming Events

2024 Public Radio TechSurvey

In total, more than 22,000 responses were gathered from 62 participating public radio stations across the country for the 2024 Public Radio TechSurvey, produced in partnership with Jacobs Media. We are excited to share the key findings of PRTS 2024 in a webinar on Tuesday, October 8 at 2:00 pm ET/11:00 am PT. This survey helps us answer some key questions about how our most loyal fans perceive us. For instance, recent PRTS studies suggest a heightened interest in local and regional information. We’ll see if that trend continue in PRTS 2024, and if so, talk about the implication for programmers and marketers.

Election Audience Trends

September 25, 2024 2 pm ET / 11 am PT

Typically, public radio stations see audience growth during a presidential election year as people search out information they can trust. Broadcast audiences earlier in the year were not showing a dramatic increase, but that has changed as July’s news cycle and the Republican and Democratic conventions have captured people’s attention. In this special webinar produced in partnership with ERPM, PMCC and the RRC, we reviewed the most recent audience trends and share ideas on how to cultivate and retain audiences through the election and beyond.

WATCH THE RECORDING

Content and programming professionals from across the country get together regularly to spend time with their peers and talk about their shared challenges and solutions. Virtual cohort meetups for News/Talk and Classical programmers are scheduled monthly with other groups meeting less frequently. Don’t work alone, find a cohort group to build up your professional network.