The 4th annual Audience Development Summit is happening February 11 and 12 and all content leaders and managers are encouraged to join your station team for this unique virtual event. Produced in partnership with Greater Public, this convening brings together a cross-disciplinary team from your organization to help address the urgent need for audience development throughout public media. The Audience Development Summit will equip you and your team with new national research findings that showcase the unmet needs of news and music audiences, first-hand stories of successful efforts that better serve our broader communities and ideas and steps to translate audience engagement into financial support. This is an opportunity to step away from the day-to-day and gather with your station leadership team to concentrate on connecting and engaging with new audiences. The goal is to give your team focused time to absorb, reflect, and discuss the steps your organization can take to today to expand your reach and deepen your engagement.

The Digital Content Workshop is designed to help your organization serve significant audiences on digital platforms. This is a group workshop for cross-functional teams in content, digital and marketing who hold authority for digital content decisions. Experienced trainers Tamar Charney and Briana O’Higgins lead you through the curriculum and follow up afterwards to help you implement everything your team has learned. The 2024 workshop is being rescheduled for January of 2025 with registration opening in October. The cost is $3,000 for PMCC member organizations and $3,500 for non-members for a team of FIVE people. Watch this space for announcements about dates and registration.