Members

Resources

Knowledge Network

For PMCC members

The PMCC Knowledge Network is a collective of experts and thought leaders that PMCC members can call upon at no cost as a benefit of your membership. The Knowledge Network gives you much-needed access to some of the most experienced, respected and knowledgeable people working in media today. Whether you need strategic help for long-term planning or talent coaching for your hosts, you’ll find the support you need in the Knowledge Network.

Each PMCC member organization will be able to schedule THREE one-hour sessions with any of the available Advisors in the Knowledge Network during the membership year. Our Advisors represent a great wealth of expertise and you’ll choose them based on the specific support you’re looking for. 

Knowledge Network Advisors can help you with any of these areas and more!

STRATEGY

General strategic planning, content strategy, mobile strategy, digital strategy, podcast, podcast strategy, engagement strategy, multi-station strategy 

PROGRAM EXECUTION

Program scheduling and managing schedule changes, managing format change, analyzing audience data and digital metrics, on-air promotion best practices, on-air sound, inventory management and micro-formatics, music scheduling and building music clocks, “stationality” and branding, on-air fundraising and sponsorship, copywriting and messaging, long-form original talk programming (program development), local podcast production, content on social media and third-party platforms

MANAGEMENT/LEADERSHIP 

Talent/host coaching, communicating with senior leadership, board, and other key stakeholders,  Leadership development and mentoring, operations management, compliance and reporting, FCC requirements, CPB requirements

Advisors

Strategic Planning; Content strategy; Multi-station strategy; Brand health; Audience research and analysis; Data literacy

Chris Schiavone is the President of City Square Associates, which provides research and strategic advice to clients in the public, private, and non-profit sectors. Chris has designed and fielded research for PBS, CPB, WGBH-Boston, WNET-New York, WETA-Washington and his team has fielded brand research for public media organizations in Las Vegas, Chicago, and Central Virginia.

Strategic Advisor

Program scheduling and managing schedule changes; Managing format changes; Analyzing audience data and digital metrics; And much more

Craig Oliver is a consultant with more than 30-years of experience providing audience data analysis for the public radio sector. He is the former research consultant for PRX and contributes his expertise and time to Greater Public’s Benchmarks project. He was president of RRC and the co-founder and first president of the Public Radio Program Directors Association, now PMCC. Craig began his career at WAMU, Washington, and was a newscaster for NPR. He has a journalism degree from American University.

President & Founder, Research Narrative

Audience research (quantitative, qualitative, secondary, user research); Strategic planning and facilitation; Audience insights, measurement, and analytics advisory; Data journalism; Data-driven coaching and leadership development; And much more

Kerry Edelstein is the President and Founder of Research Narrative, a research and strategy agency offering custom audience research, strategic planning, impact evaluation, and data-driven strategic advisory and coaching. Kerry has advised media brands such as Netflix and Disney as well as public media organizations such as NPR, WNYC, KQED and WDAV. She was awarded the Insights Association’s “2022 Laureate” designation for her work in championing multicultural representation in research.

President, Edison Research

Strategic Planning; Content strategy; Digital strategy; Podcast strategy; Analyzing audience data and digital metrics

Edison Research is a respected election, audio and market research company best known for their Infinite Dial, Share of Ear and Podcast Metrics studies. In addition to audience research, Edison is the sole provider of election data, race projections, and analysis to ABC News, CBS News, CNN, and NBC News for U.S. elections. As a leader in the field, Edison’s Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling.

General Manager, Jacobs Media

Strategic Planning; Content strategy; Mobile strategy; Digital strategy; Podcast strategy; Engagement strategy; Multi-station strategy; And much more

Fred Jacobs is the President of Jacobs Media, which provides research, consulting and digital strategic planning to media brands across the county, including commercial and public radio stations. Among his many honors is induction into the Michigan Association of Broadcasters Hall of Fame and the NAB Radio Hall of Fame in 2018 as the first researcher/consultant to receive that honor. In 2022, Fred and his brother Paul Jacobs were the co-recipients of the NAB’s prestigious National Radio Award.

President, Coleman Insights

Managing format changes; Analyzing audience data and digital metrics; On-air promotion best practices; On-air sound, inventory management and micro-formatics; Copywriting and messaging; And much more

Warren Kurtzman is the President of Coleman Insights and has been a member of the team since 1995. He works directly with dozens of clients and oversees the day-to-day operations of the company, which helps media companies engaged in radio, podcasting, and streaming in North America, South America, Europe, and Asia build strong brands and develop great content through consumer research.

Strategic Advisor

Music scheduling and building music clocks; “Stationality” and branding; Product development; Content development; Mid-level management coaching; And much more

Paul Marszalek is a Peabody Award-winning producer with a background in multiplatform journalism who has worked with major media companies in the U.S. and abroad developing media strategy, creating television, digital, and radio content, and deploying new-to-market content creation and digital distribution technologies.

Strategic Advisor

Strategic Planning; Engagement strategy; News and content strategy; Communicating with senior leadership, board, and other key stakeholders; Leadership development, mentoring; And much more

Scott Finn is a public media leader, educator and former award-winning reporter with more than 25 years of experience in journalism and non-profit management. As an independent advisor, Scott now helps build relationships between universities and public media organizations as part of the Center for Community News at the University of Vermont.

Podcast strategy; Local podcast production; Talent/host coaching; Communicating with senior leadership, board, and other key stakeholders

Elaine Grant is the CEO of Podcast Allies, LLC, a podcast production and training company helping media companies, NGOs, universities, and social impact organizations make well-crafted podcasts. She has decades of experience as a print and radio journalist before entering the podcast field.

Founder & CEO, Paragon

Strategic Planning; Content strategy; Multi-station strategy; On-air sound, inventory management and micro-formatics; Music scheduling and building music clocks; And much more

Primary contact for Paragon is Mike Henry, founder and President of Paragon. With over 40 years’ experience, Mike is a renowned strategist and advisor for broadcasters, media companies, and content creators, working with clients to develop and execute comprehensive media strategies that incorporate traditional and digital platforms.

Owner, Charney LLC

Content strategy; Mobile strategy; Digital strategy; Podcast strategy; Long-form original talk programming (program development); And much more

Tamar Charney is an editorial strategist and trainer specializing in how the public media network can work together to provide journalism on the platforms where people listen, read, and watch. She is a trainer and co-founder of PMCC’s Digital Content Workshops, which helps public media organizations to successfully implement their digital strategy.

Co-Founder, Magnificent Noise

Strategic Planning; Content strategy; Digital strategy; Podcast strategy; Local podcast production; And much more

Eric Nuzum is one of the audio industry’s top go-to experts in podcasting, radio, and spoken word entertainment. He is a published author and writer of the Audio Insurgent, a newsletter that covers the evolution and revolution of the spoken word audio industry today.

On-air sound, inventory management and micro-formatics; On-air fundraising and sponsorships; Copywriting and messaging; Talent/host coaching

Christina Shockley is a veteran radio professional with more than two decades of experience as a host, reporter, producer, engineer, coach and trainer. Christina helps her clients find their voice, speak to the audience, and engage their listeners with authenticity.

Researcher; Consultant; Executive Director, University Station Alliance

Program scheduling and managing schedule changes; Managing format changes; Analyzing audience data and digital metrics; On-air promotion best practices; On-air sound, inventory management and micro-formatics; And much more

Peter Dominowski is a public media thought-leader with a long track record of increasing public service through audience-focused programming and effective promotion. His clients have included CPB, NPR, BBC World Service, PRPD, and more than 100 stations, programs, and networks.