Israel (Izzi) Smith works with public radio news stations to grow audiences and impact. Based in Minneapolis, Listen Again Tomorrow works with stations across the country, Izzi provides insights and analysis fueled by close listening, audience data, and a bias toward action. His work centers the audience (who’s actually listening) in strategic conversations, and he helps leaders create and socialize narratives around programming focus, scheduling changes, and promotion strategy. He began his career at WBUR/Boston, was NPR’s Director of Programming, and currently works with WBUR, KCRW, WBEZ and other stations. Izzi helps news stations earn, keep and engage audiences.
Additional areas of expertise include On-air promotion best practices, On-air sound, inventory management and micro-formatics, “Stationality” and branding, and Copywriting and messaging.
