Knowledge Network

The PMCC Knowledge Network (launching in July of 2024) is a collective of consultants and thought leaders that our members can call upon for professional consulting services at no cost, as a benefit of PMCC membership. The Knowledge Network gives you much-needed access to some of the most respected and successful consultants in media. Whether you need help with digital strategy or coaching your hosts, you’ll find the support you need in the Knowledge Network.

PMCC’s audience research studies help you understand audiences from new perspectives. 

RUN 2024 - Researching Unmet Needs

RUN 2024: Researching Unmet Needs – Following up on our collaboration for the Public Radio Meta-Analysis, PMCC, SRG, Greater Public and City Square Associates are collaborating to conduct a landmark national study of news and music consumers to learn what unmet needs exist in their media usage that public media organizations are uniquely positioned to address. The national study will be in the field later this year and local stations will have the opportunity to participate by adding a local market module that will get you a unique dataset for your own market.

Public Radio Techsurvey

We talk about the loss of core audience for public radio and what can be done about it. Now in its 16th year, The Public Radio Techsurvey is a study of public radio’s most loyal fans, the people who sign up for e-newsletters and carry their favorite station’s branded tote bag to the grocery store. These are the people whose preferences, behaviors and attitudes you most want to know about to regain their lost listening. Participating stations receive their own unique data set along with national results. PMCC members get a significant discount! 

The deadline for registration is Thursday, June 6, 2024. Reserve your spot now! 

2023 Public Radio Meta Analysis

In 2023, PMCC worked in partnership with The Station Resource Group (SRG), Greater Public and our research partners at City Square Associates to compile and analyze more than two dozen local audience research studies from stations of different market sizes, geographies and broadcast formats across the country to perform a “meta-analysis”. The descriptive report identifies common themes, opportunities and threats for both news and music stations and the prescriptive playbook delivers actionable intelligence to a range of decision-makers. 

Millennial Research Project

This study conducted in 2016/2017 gives us a unique ethnographic look at a key segment of the audience. Researchers at Jacobs Media immersed themselves into the lives of a dozen Millennial public radio listeners, spending a full day with each of them from the time they woke up, through their workday, and back at home, observing their media and lifestyle activities. The project was built on a combination of one-on-one interviews and ethnographic encounters with a diverse cross section of American Millennials.



Public Radio Core Values

In 2000, PRPD (now PMCC) launched the Core Values Project with the intent to clearly define and articulate the fundamental appeal of public radio’s programming. Over the next four years, five groundbreaking research studies were conducted to explore the core values of public radio’s most popular programs as well as its three “franchise” broadcast formats; News/Information/Talk, Classical Music and Jazz, the formats that accounted for 92% of all listening to public radio at the time.

The PD Handbook

The PD Handbook is a comprehensive guide to all aspects of the job of public radio Program Director. With examples and links to important resources, the PD Handbook is an essential go-to guide for anyone working in programming. Currently under revision, find the latest version below.

The Talk Show Handbook

The Talk Show Handbook focuses on the fundamental basics of producing original talk programming for public radio listeners. While PMCC works on a revision of this handbook, please find a series of checklists and planning materials to help you with the production of your local talk programming. Find the planning materials below.

PD Essentials Guide

PD Essentials Guide contains all the links and contact information you need as a new PD. Whether it’s finding your audience data or submitting your playlists to Sound Exchange, this quick reference guide will point you in the right direction. Find the guide below.