Peter Dominowski is a public media thought-leader with a long track record of increasing public service through audience-focused programming and effective promotion. He’s been an award-winning programmer at WFMT in Chicago and WMFE in Orlando, a co-founder of PRPD (now Public Media Content Collective), and co-founder and facilitator of the Morning Edition Grad School (MEGS) workshops. Dominowski was the 2012 recipient of the Don Otto Award from PRPD & ARA, for “improving the listening experience for millions of public radio audience members.” As a researcher, he has conducted more than 500 focus groups and surveys with public media audiences. Major national studies include: The Local News Projects I & II, the Public Internet Consumer Insight Study, and three articles in the Audience ’98 research anthology. His clients have included CPB, NPR, BBC World Service, PRPD, and more than 100 stations, programs, and networks. Peter is currently the Executive Director of the University Station Alliance.
Additional areas of expertise include “Stationality” and branding, on-air fundraising and sponsorships, copywriting and messaging, talent/host coaching and airchecking, communicating with senior leadership, board, and other key stakeholders, leadership development, mentoring, operations management (compliance and reporting, FCC requirements, CPB requirements, etc).
